Ulta Beauty Unveils Long-Term Strategy, Reaffirms FY24 Guidance, Shares Dip

Ulta Beauty has outlined its long-term growth plan, aiming for profitable growth through four key areas: assortment, experience, access, and loyalty. The company also reaffirmed its fiscal year 2024 guidance while outlining its plans for future expansion and shareholder value creation. Despite the announcement, ULTA shares are trading lower, reflecting investor sentiment about the near-term challenges and the overall market conditions.

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