Amazon Fined €10 Million by Italy for Unfair Commercial Practices

Italian authorities have fined two Amazon subsidiaries €10 million for unfair commercial practices related to the ‘Subscribe and Save’ option and automatic selection of fast delivery. The antitrust body alleges that pre-ticking recurring purchases limits consumer freedom of choice. Amazon claims its services save customers time and money, but has agreed to pre-select only free delivery in the future. This is not the first time Italian authorities have clashed with Amazon, which was fined €1.13 billion in 2021 for pushing sellers to use its logistics service.

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