Fashion retailer Uniqlo is finding success by catering to young women who seek versatility in their wardrobes. Gen Z women, those under the age of 29, now account for a significant 35% of Uniqlo’s sales, up from just 16% four years ago. The company’s success is partly attributed to viral products on TikTok and its commitment to meet the changing shopping habits of this generation, who prioritize versatility and a balance between work and leisure attire.