Hard Rock International recently announced the official launch of Unity by Hard Rock, a loyalty program that offers exclusive benefits to members across the brand’s hotels, casinos, cafes, and Rock Shops. The program allows members to earn and redeem points for free nights, dining experiences, merchandise, and more at participating Hard Rock locations worldwide. Unity also provides access to member-only offers, events, and experiences.
The launch of the Unity program is supported by a comprehensive marketing campaign featuring renowned personalities such as Lionel Messi, Noah Kahan, John Legend, and Shakira. These celebrities will appear in the campaign’s 60-second commercial, which showcases the diverse experiences available at Hard Rock locations worldwide.
To celebrate the launch of Unity, Hard Rock has also partnered with Royal Caribbean International and Celebrity Cruises to offer reciprocal benefits to travelers. Members of Club Royale and the Blue Chip Club will receive exclusive benefits when participating in activities at select Hard Rock venues or embarking on voyages with Royal Caribbean and Celebrity ships.
Membership in Unity by Hard Rock is free and can be obtained at any participating location, through the unity.hardrock.com website, or via the Unity by Hard Rock mobile app.