Choice Hotels continues its expansion in the upscale hotel segment with three new Cambria Hotels in California, Tennessee, and Washington, and upcoming groundbreakings in Missouri and Oregon. The brand’s focus on strategic growth in key markets and its commitment to providing high-quality, locally inspired stays are solidifying its position as a leader in upscale lodging.
Choice Hotels is aggressively expanding its upscale offerings with the addition of three new Cambria Hotels and the groundbreaking of two more. This strategic move strengthens Choice’s presence in the premium hotel market, driven by the growing demand for upscale accommodations with local flair. The company’s commitment to expanding its upscale portfolio and innovative franchise support systems positions it for continued success in the dynamic hospitality landscape.
Choice Hotels’ Cambria brand, launched in 2005 to expand beyond its midscale and economy offerings, has overcome early struggles and emerged as a strong competitor in the upscale hotel market. Through redesigns, a conversion model, and targeted market adjustments, Cambria has achieved significant growth and gained recognition alongside established brands like Courtyard by Marriott and Hyatt Place.
