Philippine President Ferdinand Marcos Jnr’s efforts to shed his family’s negative human rights legacy and portray himself as a champion of human rights have paid off with his inclusion in Time magazine’s 100 Most Influential People of 2024. This recognition reflects Marcos Jnr’s success in strengthening alliances with the US, attracting geopolitical support, and distancing himself from the controversial policies of his predecessor Rodrigo Duterte. However, concerns remain about his administration’s limited progress on human rights issues and the potential for the glorification of the Marcos family’s past