YouTube has launched ‘Pause ads,’ a new feature that displays advertisements even when a video is paused. This has sparked outrage amongst users who feel bombarded by ads, prompting many to voice their dissatisfaction on social media. The update, aimed at creating a ‘seamless’ ad experience, is part of YouTube’s ongoing efforts to integrate ads into the Connected TV (CTV) landscape. While users can avoid these ads with a YouTube Premium subscription, the increasing ad load raises concerns about user experience and potentially pushes them towards ad blockers.