The integration of artificial intelligence (AI) in social media has sparked significant debate, particularly regarding user privacy and ethical concerns. Social media platforms like Facebook (now Meta) leverage AI to analyze vast amounts of user data, including likes, shares, and content interactions, to create detailed user profiles and target advertising campaigns. However, allegations of platforms listening to private conversations for ad targeting have been repeatedly denied. Instead, AI algorithms parse user activity on the platform to identify interests and preferences. The extent of data collection and analysis raises concerns about intrusion and the fine line between personalized advertising and privacy invasion. Critics argue for greater transparency, user control over data, and the need for ethical practices that respect user privacy and data security. By understanding user preferences and behaviors, AI enhances user experience and curates content that aligns with individual interests. However, the future of AI in social media advertising depends on balancing its innovative potential with ethical considerations, regulatory compliance, and the involvement of users in shaping a more responsible approach to data usage.