Uttar Pradesh Tourism showcased its rich cultural heritage, spiritual sites, and modern advancements at the World Travel Market London 2024, drawing in global travelers and securing its position as a leading destination for spiritual, heritage, and experiential travel in India.
Uttar Pradesh Tourism is launching innovative QR Code Audio Tours at iconic sites like the Taj Mahal, offering immersive experiences to enhance visitor engagement and exploration. This digital initiative aims to make the state’s rich cultural and historical landmarks more accessible and engaging for both domestic and international travelers.
A 15-member delegation from Cambodia, including Buddhist monks, tour operators, and media personnel, is currently on a pilgrimage tour of Uttar Pradesh’s renowned Buddhist Circuit. Their aim is to explore the rich Buddhist heritage of India and promote these spiritual landmarks upon their return to Cambodia, which has a predominantly Buddhist population.
Uttar Pradesh Tourism made a strong presence at the IFTM Top Resa 2024 in Paris, showcasing its rich cultural heritage, spiritual sites, and recent tourism advancements to international travel professionals and tourists. The state’s participation included a special roadshow, generating discussions on potential partnerships and solidifying Uttar Pradesh’s position as a leading global tourist destination.
Uttar Pradesh Tourism is continuing its partnership with the Dadasaheb Phalke International Film Festival Awards (DPIFF) for the 2025 edition. This collaboration aims to promote India’s cultural heritage and cinematic excellence on a global stage, highlighting Uttar Pradesh’s rich history and cultural significance. The partnership will involve promoting sustainable tourism and celebrating the global impact of Indian cinema.
The Uttar Pradesh Tourism Department hosted the ‘Bodhi Yatra’ conclave in New Delhi to showcase the state’s rich Buddhist heritage and its significance as a pilgrimage destination. The event attracted key officials, international dignitaries, and presentations highlighting the historical and cultural importance of six major Buddhist sites in Uttar Pradesh. It also emphasized the state’s commitment to developing its Buddhist circuit and attracting foreign investment in the tourism sector.
The Uttar Pradesh Tourism Department is investing Rs 30 crore to transform Sankisa, a key Buddhist pilgrimage site, into a top-tier tourist destination with modern amenities. This includes a new Buddhist museum, improved infrastructure at the Buddha Vihar, and a focus on attracting international Buddhist visitors.
