Lara Mead, co-founder of Varley, a successful athleisure brand, shares her personal style philosophy: comfort elevated. Her wardrobe seamlessly transitions from school runs and workouts to board meetings and evenings out. She prioritizes quality pieces that effortlessly blend practicality and elegance, creating a versatile capsule wardrobe perfect for a woman on the move. Her personal style and brand ethos are deeply intertwined, reflecting the values of comfort, style, and efficiency.