Windows 11’s Media Player has improved significantly since its introduction, offering a user-friendly interface and a surprising number of features. However, two major shortcomings, the lack of free HEVC support and limited video-specific features, prevent it from truly competing with established free options like VLC.
In a bid to increase its revenue, YouTube is experimenting with a new ad format called Pause Ads. This format is designed to appear when users pause their video content, providing a non-interruptive way to display ads. The company has reported positive results from its initial tests, indicating that Pause Ads are driving strong brand lift and commanding attention. The success of this experiment could lead to a wider rollout of Pause Ads to more users in the future.
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