Sonos, known for its high-quality audio products, is reportedly collaborating with advertising platform The Trade Desk for its upcoming video streaming device. This partnership could offer Sonos a pre-built platform, alleviating the need for internal development, and leveraging The Trade Desk’s existing relationships with streaming giants like Netflix and Disney+.
JioCinema, India’s leading video-streaming platform, has introduced a new monthly subscription plan with two tiers: Rs 89 ($1) for four simultaneous screen access and Rs 29 for single-screen access. The revamped pricing structure aims to strengthen JioCinema’s position against rivals like Netflix and Prime Video. Both tiers offer an ad-free experience, 4K streaming, and offline viewing. JioCinema Premium subscribers will enjoy these benefits across the platform, including during the popular Indian Premier League cricket tournament. The service also provides access to a vast content library from Peacock, HBO, Paramount, and Warner Bros. Discovery. Viacom18, JioCinema’s parent company, is discontinuing the previous annual premium tier, with subscribers automatically transferred to the new plan.
X Platform is expanding its video presence with the launch of a dedicated video app for smart TVs. This move marks a significant step in X’s ongoing push into the video streaming market.
The X video app offers a range of features, including a trending video algorithm, AI-powered trending topics, and cross-device compatibility, allowing users to seamlessly transition between their phones and TVs while watching content. Notably, the app will be ad-free upon launch, with the company planning to explore monetization options in the future.
X’s focus on video is evident in its partnerships with third-party content providers, such as Range Media Partners, and its own original programming, including shows hosted by Jim Rome, Tulsi Gabbard, and Don Lemon. The company’s streaming aspirations extend to the living room, where other tech giants like YouTube and TikTok have also invested in TV app experiences.
Chinese video streaming giant iQiyi is expanding its focus to cater to the aging population while utilizing artificial intelligence tools to streamline content creation and enhance user experience. CEO Gong Yu emphasizes the need to adapt to the changing demographics, as users over 40 are experiencing decreasing screen time due to eyesight concerns. IQiyi aims to improve its content offerings for older users and leverage AI to analyze novels for production-worthy stories and detect audience preferences.
