Vietnam’s tourism sector is experiencing a surge in visitor numbers, driven by a strong rebound in Chinese travel. However, a decline in Thai tourists raises concerns. High airfares, limited entertainment, and competition from China are cited as key factors deterring Thai travelers. Vietnam is urged to address these issues to regain its appeal to Thai tourists.
Vietnam showcased its diverse tourism offerings and cultural heritage at the Top Resa travel event in Paris, attracting a significant number of French locals and international tourists. The Vietnamese pavilion, featuring traditional decor and captivating art performances, left a lasting impression, solidifying Vietnam’s position as a premier travel destination.
Vietnam will showcase its world-class tourism destinations and iconic film locations at a major roadshow in California, attracting Hollywood studios and filmmakers. The event aims to promote Vietnam as a top destination for global tourists and a prime location for international film productions.
Vietnam is actively participating in the IFTM Top Resa International & French Travel Market 2024, showcasing its vibrant tourism sector and highlighting investment opportunities to a global audience. With a strong presence at the event, Vietnam aims to attract more international visitors and reinforce its position as a top travel destination.
The Vietnam National Authority of Tourism (VNAT) held a successful roadshow in Perth, Australia, showcasing the country’s diverse tourism offerings and fostering stronger ties with the Australian market. The event resulted in a surge in Australian visitors to Vietnam, driven by direct flights, eased visa regulations, and the captivating beauty and cultural richness of the destination.
Artificial intelligence (AI) is poised to transform Vietnam’s tourism sector, enhancing both operational efficiency and customer experiences. This technology is already making a significant impact, but challenges remain, particularly in workforce development. By embracing AI, Vietnam can establish itself as a leading player in the global tourism market.
Vietnam has once again proven its prowess in the tourism sector, securing numerous awards at the 31st World Travel Awards. The country was recognized as Asia’s Leading Destination, along with other accolades for its cities, provinces, and tourism organizations.
The International Travel Expo Ho Chi Minh City (ITE HCMC) is set to take place from September 5th to 7th, 2024, at the Saigon Exhibition & Convention Center (SECC). This event promises to be a dynamic platform for networking, exploring new destinations, and discovering the latest trends in the global travel industry. As Vietnam’s tourism sector continues to flourish, ITE HCMC plays a key role in showcasing the country’s unique attractions and boosting its international profile.
Tourism Malaysia is intensifying its efforts to attract Vietnamese tourists, seeing a significant opportunity within the rapidly expanding Vietnamese travel market. With the aim of achieving 475,000 visitors from Vietnam this year, Malaysia is focusing on promoting its diverse cultural heritage, scenic landscapes, and unique experiences to cater to the interests of a growing number of Vietnamese travelers.
