The Maldives Marketing and Public Relations Corporation (MMPRC) collaborated with Malaysia Airlines to host a virtual product seminar that emphasized the country’s longstanding appeal to Japanese travelers. The webinar highlighted the launch of a new daily direct flight from Kuala Lumpur, attractive airfare promotions, and bespoke destination presentations. MMPRC’s strategy to revive interest in the Maldives includes targeted advertising, social media campaigns, and participation in major travel expos like Tourism Expo Japan (TEJ) 2024.