Apple is reportedly training staff at international Apple Stores on how to showcase the Vision Pro headset, indicating an imminent overseas launch. The training sessions, held at Cupertino, California, reportedly focus on providing staff with an overview of the device and guidance on demonstrating it to customers. Sources suggest that the Vision Pro will go on sale in stores outside the U.S. following Apple’s Worldwide Developers Conference next month, with Germany, France, Australia, Japan, South Korea, Singapore, and China being among the first markets to receive it.
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Apple Inc.’s (AAPL) Vision Pro, a mixed reality headset, has caught the attention of CNBC’s Jim Cramer, who believes the product has the potential to revolutionize the industrial sector. Cramer suggests that the Vision Pro, currently marketed as a consumer device, could be repositioned as an enterprise product, particularly valuable with its digital twin technology that enables users to simulate potential changes before implementation.
Despite a recent report that Apple is reducing its Vision Pro shipment forecast due to a decrease in demand, Cramer remains bullish on the product. He highlights Apple’s success in selling 400,000 units of the $3,500 headset as an indicator of its potential.
Apple has slashed production estimates for its Vision Pro headset to 400,000-450,000 units, citing weak demand in the US. Sony’s PSVR2 has also faced production halts due to unsold inventory. Experts question the viability of expensive virtual reality headsets like the Vision Pro, priced at $3500. Apple has reportedly abandoned plans for a more affordable Vision Pro model in 2025. Despite strong initial sales, Meta Quest has struggled to retain user engagement, while offering significant discounts on the Quest 2 has boosted sales.
Apple’s highly anticipated Vision Pro headset has failed to live up to expectations, with sales falling short and the company slashing its 2024 sales targets by nearly half. Analyst Ming-Chi Kuo attributes the decline to a lack of demand in non-US markets and reduced shipments of 400,000-450,000 units, significantly lower than the market consensus of 700,000-800,000 units. Kuo further predicts a decline in headset shipments in 2025. Despite the initial hype, consumers are finding the $3,500 headset to be imperfect, uncomfortable, and lacking in essential applications. Apple is said to be reviewing its product roadmap and may not release a new version until after 2025.
Apple has significantly reduced its Vision Pro shipment estimates, with analyst Ming-Chi Kuo attributing the decline to a sharp drop in demand within the United States. Consequently, Apple has reassessed its headset business strategy and may delay the release of a second-generation Vision Pro in 2025.
Unveiled in 2023, the Apple Vision Pro is the company’s highly anticipated mixed-reality headset that combines augmented reality (AR) and virtual reality (VR). Priced at a premium $3,499, the Vision Pro boasts advanced features such as eye and hand tracking, an external battery pack, and a powerful R1 chip that minimizes lag. Its unique design, which resembles ski goggles, features an external screen that displays your eyes to others, making social interactions more natural. The Vision Pro runs on a specialized VisionOS operating system, tailored for spatial computing and providing access to popular Apple apps and services. Boasting immersive video playback, users can enjoy 3D movies and stream content from various platforms. It also functions as a 4K external monitor, mirroring a Mac’s display for enhanced productivity. FaceTime on the Vision Pro allows for videoconferencing with life-sized tiles and spatial audio, while hand tracking enables users to navigate and control the device with intuitive gestures. The headset is available in 256GB, 512GB, and 1TB storage options, and comes with a Dual Loop Band, battery pack, and various accessories.
Apple has reportedly scaled back its shipment estimates for the Vision Pro headset due to a drop in demand. Analyst Ming-Chi Kuo suggests the tech giant has slashed orders even prior to the global launch, with revised sales projections of 400,000 to 450,000 units in 2024, a substantial reduction from earlier estimates of 700,000 to 800,000 units. The $3,500 Vision Pro has seen its demand fall below expectations, prompting Apple to reevaluate its shipment forecast.
Apple has reportedly reduced production of its Vision Pro virtual reality headsets from 800,000 to 400,000 due to lower-than-expected demand. Apple analyst Ming Chi Kuo states that the $3,500 headset’s demand has fallen, and Apple expects it to decline further next year. Consequently, the company is revising its headset product roadmap and may consider a lower-priced mixed reality headset. To boost demand, Apple plans to introduce the Vision Pro in new markets. Despite the production cut, Kuo emphasizes that Apple is not altering product specifications or user experience.
According to a survey by Ming-Chi Kuo at Medium, Apple’s anticipated shipments of its Vision Pro mixed reality headset are estimated to range between 400,000 to 450,000 units during the 2024-25 period. This projection is significantly lower than the market consensus, which forecasts shipments between 700,000 and 800,000 units. The survey attributes this downward revision to Apple’s ongoing review and adjustment of its head-mounted display product roadmap, potentially resulting in the absence of a new Vision Pro model in 2025. Furthermore, the survey highlights challenges faced by the mixed reality headset market, including a lack of compelling applications, high price point, and concerns over headset comfort. In contrast, the virtual reality (VR) market is characterized as a niche but established sector with proven applications and better trend visibility.
Apple has significantly reduced its projected shipments of Vision Pro units for 2024, citing weak demand in the United States. Analyst Ming-Chi Kuo predicts a drop from an initial target of 700-800k units to just 400-450k units, even before the headset’s launch in non-US markets. This decline suggests that Apple’s expectations for the device’s popularity have been greatly diminished.