Malaysia Airlines held its inaugural Trade Elevation Summit, bringing together over 300 delegates from 21 countries to discuss and strengthen tourism initiatives. The summit focused on promoting Visit Malaysia Year 2026 and solidifying Malaysia’s position as a regional tourism hub.
The Malaysia Convention & Exhibition Bureau (MyCEB) is participating in IMEX Frankfurt, which is taking place from May 14-16, 2024, accompanied by 13 co-exhibitors. This marks MyCEB’s 12th participation at the tradeshow and aligns with the Malaysia Business Events Strategic Marketing Plan 2021-2030. As part of Visit Malaysia Year 2026, MyCEB aims to connect with planners, decision-makers, and influencers in the business events industry, prioritizing the Automobile, Environment, Pharmaceutical, and Science industries through scheduled appointments. The Malaysian pavilion will showcase the country’s culture and offer networking opportunities, including a press conference on May 15th where MyCEB will share plans to enhance bilateral ties within the MICE/Business Events Community.
Tourism Malaysia participated in the 30th Arabian Travel Market (ATM) 2024 to showcase Malaysia’s latest attractions and appeal to tourists from West Asia. The delegation, led by the Honourable Chairman of Tourism Malaysia, Datuk (Dr.) Yasmin Mahmood, aimed to captivate Middle Eastern buyers with tourism offerings tailored to their needs and preferences. With the upcoming launch of Visit Malaysia Year 2026, Malaysia strives to attract more West Asia tourists, recognizing the immense potential of this market.
