Get ready to walk in the footsteps of your favorite characters! VisitBritain’s new ‘Starring Great Britain’ campaign launches in January 2025, inviting you to explore iconic filming locations across the UK, from the bustling streets of London to the breathtaking landscapes of Wales. This initiative aims to boost tourism across the country, showcasing Britain’s diverse cinematic treasures.
VisitBritain is hosting journalists from around the world to experience Britain’s unique film and television locations. The campaign, ‘Starring GREAT Britain,’ aims to attract tourists by highlighting iconic filming sites and boosting local economies.
VisitBritain is hosting a five-day trade mission in Australia, aiming to connect British travel suppliers with top Australian buyers. The event seeks to capitalize on the growing Australian outbound travel market, predicted to generate £1.7 billion in spending for the UK this year.
VisitBritain is embarking on a five-day trade mission to Australia, aiming to capitalize on the strong growth in inbound tourism from the country. The mission will connect British travel suppliers with leading Australian buyers, promoting the UK as a top travel destination and driving record spending.
VisitBritain is hosting a five-day trade mission across Sydney, Melbourne, and Brisbane from September 9th to 13th, bringing together UK travel and tourism suppliers with Australian buyers. The mission aims to foster new partnerships, promote UK destinations, and capitalize on the growing popularity of screen tourism in Australia.
VisitBritain is using the Paris 2024 Olympics as a springboard to promote Britain as a travel destination to French tourists. Their ‘Audacious Kingdom’ campaign highlights Britain’s diverse offerings, from outdoor adventures to culinary experiences, through digital platforms and influencer collaborations.
