Vital Proteins, a leading collagen brand, has unveiled a major packaging innovation: transitioning its best-selling collagen peptides from plastic to paper-based canisters. This move, driven by consumer demand for sustainable packaging and Vital Proteins’ commitment to reducing its environmental impact, signifies a significant step in the brand’s sustainability journey. The new paper-based canisters are expected to reduce over 90% of plastic use across all Vital Proteins canister offerings, marking a significant reduction in plastic waste.