Immersive Experiences Shine at Cannes Film Festival Partnership with Diversion Cinema

The Cannes Film Festival is partnering with XR distributor Diversion Cinema for this year’s inaugural Immersive Competition. Diversion will oversee the technical aspects of 14 immersive experiences in both competitive and non-competitive sections. The immersive showcase will span 700 sq. m. at the Cineum, and Diversion will have a staff to assist attendees. Diversion founder Camille Lopato emphasizes the company’s commitment to supporting festivals like Cannes, which was an early adopter of VR screenings. The festival aims to introduce immersive experiences to new audiences and foster creativity in the XR industry.

Meta’s Horizon OS Opens Up VR to More Devices and Partners

Meta’s Horizon OS is a new VR ecosystem akin to Android, enabling other headset makers to integrate Meta’s framework into their devices. This move will expand the VR market and make it more accessible to users. Key hardware partners include Asus’ ROG and Lenovo, who are developing new VR headsets using Horizon OS and Qualcomm’s Snapdragon XR2 Gen 2 processors. Meta also hinted at a limited Xbox-themed Quest, reflecting its partnership with Microsoft. The Horizon Store will also replace the Meta Quest Store as the official app marketplace for these new devices, expanding the available content and experiences for VR users.

Meta’s Open-Source VR OS to Challenge Apple’s Dominance

Meta is partnering with hardware companies like Lenovo and Microsoft to build virtual reality headsets that run on its Meta Horizon operating system. This move is designed to recreate the Android vs. iOS dynamic in the VR market, allowing for a wider range of affordable hardware options and creating competition for Apple’s premium Vision Pro headset.

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