Viad Corp (VVI) stock surged over 17% after announcing the sale of its GES exhibition services and experiential marketing business to Truelink Capital for $535 million. The move allows Viad to focus on its rapidly growing Pursuit attractions and hospitality segment, which is set to rebrand as Pursuit and trade under the new ticker symbol PRSU on the NYSE. The sale is expected to close by the end of 2024 and will see Viad use the proceeds to retire existing debt.