Tide and Walmart Partner to Promote Sustainability in Laundry with Cold Water Campaign

Tide and Walmart have joined forces to encourage Americans to switch to cold water washing, highlighting its environmental and financial benefits. This multi-month campaign aims to establish cold water washing as a widely adopted eco-habit, showcasing Tide’s formula upgrade for powerful cleaning in cold water. By setting a goal of converting 75% of North American laundry loads to cold water by 2030, Tide hopes to avoid 27 million metric tons of CO2 emissions, significantly reducing its environmental impact.

Walmart+ Brings Back Mother’s Day Campaign Featuring Celebrity Moms

Walmart+ is relaunching its ‘Mother of All Savings Memberships’ campaign with an interactive twist: the ‘Moms Answer Moms’ Q&A session. Celebrity moms like Paris Hilton and Tia Mowry will share parenting advice on topics ranging from newborn care to teenage years to grandparenting. Customers can submit questions on Walmart’s TikTok channel, with answers being shared on April 23 and 24. The campaign highlights how Walmart+ membership can simplify life for busy moms through benefits like free shipping, delivery, fuel discounts, and streaming services.

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