Canopy Growth’s US Strategy: Building a Brand-Focused Cannabis Empire

Canopy Growth Corp. (CGC) is making a strategic push into the US cannabis market through its subsidiary, Canopy USA (CUSA). By acquiring prominent brands like Wana edibles, Jetty vapes, and Acreage Holdings, Canopy USA is positioning itself for growth and potential upside from federal legalization. Analyst Pablo Zuanic highlights Canopy USA’s asset-light approach, focusing on brand expansion and leveraging partnerships for scale. This strategy differentiates Canopy Growth from its Canadian peers, who often prioritize vertical integration.

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