Sustainable Luxury: How Watchmakers Are Embracing Eco-Friendly Materials

The watch industry is embracing sustainability, with brands like Hublot, Ulysse Nardin, and MB&F pioneering the use of eco-friendly materials like cactus leather, recycled carbon fiber, and vegetal rubber. This shift towards sustainable luxury is driven by the need to reduce environmental impact and appeal to a younger, conscious generation. The introduction of a new ‘eco-innovation’ award at the Grand Prix d’Horlogerie de Genève (GPHG) reflects the growing importance of sustainable practices in the watchmaking world.

Women’s Watchmaking Takes Center Stage at Geneva Watch Days

The Geneva Watch Days event saw a surge in women’s watchmaking, with brands recognizing the untapped potential of this market. While some brands are creating watches specifically for women, others maintain a gender-neutral approach, focusing on passion and functionality. The growing interest in women’s watches is fueled by their increasing financial independence and desire for pieces designed with them in mind.

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