Tourism Malaysia participated in the 30th Arabian Travel Market (ATM) 2024 to showcase Malaysia’s latest attractions and appeal to tourists from West Asia. The delegation, led by the Honourable Chairman of Tourism Malaysia, Datuk (Dr.) Yasmin Mahmood, aimed to captivate Middle Eastern buyers with tourism offerings tailored to their needs and preferences. With the upcoming launch of Visit Malaysia Year 2026, Malaysia strives to attract more West Asia tourists, recognizing the immense potential of this market.