Kellanova, along with partners Ahold Delhaize USA, Bartlett, and Arva Intelligence, has launched a groundbreaking pilot program to promote regenerative wheat farming in North Carolina. This program aims to reduce greenhouse gas emissions, improve farm and supply chain resilience, and create a more sustainable food system. The initiative involves financial investments, technical assistance, and data-driven measurement to support farmers in adopting regenerative practices, ultimately benefiting both the environment and the food industry.