The Rise and Demise of Rosé: A Tale of Two Wines

Rosé season is upon us, but behind the scenes in the south of France, a battle is brewing. Traditionalists are accusing upstarts of diluting the drink’s reputation with pale imitations. They fear the influx of these lighter, blush-colored versions is giving rosé a bad name. The backlash against rosé is gaining momentum, even as its popularity reaches new heights. The hashtag-laden drink has become the summer sibling of the pumpkin spice latte. Fashion and wine follow a trend cycle, and like chardonnay before it, dry rosé may soon fall from grace.

Scroll to Top