Apple has reportedly lowered its shipment forecast for the Vision Pro mixed reality headset, citing lower than expected demand. The company had originally planned to sell 700,000 to 800,000 units in 2024 but has now revised that estimate to 400,000 to 450,000 units. The decision comes after Apple observed a drop in demand for the Vision Pro, which was launched in the US in early 2024. The high price tag of $3,500 has been cited as a deterrent for consumers and business users alike. Despite positive reviews for its innovative operating system, VisionOS, the Vision Pro has faced competition from Meta’s Quest 3 headset, which has been praised for its lower cost and comparable capabilities.
