Kerala Tourism is making waves at the World Travel Market (WTM) 2024 in London, showcasing its unique offerings and cultural heritage to a global audience. The state’s pavilion, featuring captivating live performances and diverse tourism experiences, is attracting visitors from around the world, particularly from the UK, a key market for Kerala. The participation at WTM is expected to significantly boost Kerala’s international tourism appeal and attract more foreign tourists, particularly from the UK.