The World Travel & Tourism Council’s 2024 Economic Impact Research predicts a remarkable year for Portugal’s Travel & Tourism industry, with an estimated economic impact of over €54 billion. This represents a significant 24.3% surge compared to 2019, accounting for 20% of the national economy. The sector is poised to create 1.14 million jobs, a substantial increase of 126,000 jobs from 2019 levels. Reflecting on 2023, Travel & Tourism’s contribution rose by 8.6% to €52 billion, constituting 19.6% of Portugal’s total economic output. International visitor expenditure surged by 9.2% to €29.6 billion, while domestic tourism spending experienced a nearly 5% uptick, totaling €17.2 billion.