Xinjiang’s winter tourism is booming thanks to heavy snowfall, the Beijing 2022 Winter Olympics legacy, and China’s new visa policy. Ski resorts are packed, and cultural events like the ice and snow festival are drawing large crowds. Innovative strategies like horse-riding tours ensure year-round appeal, contributing to sustainable economic growth.
Trip.com Group and Xinjiang’s Department of Culture and Tourism launched the ‘Kiss Xinjiang’ project at the 2024 China International Travel Mart, showcasing the region’s diverse landscapes, cultural heritage, and tourism potential to a global audience. This initiative highlights Xinjiang’s unique offerings, from stunning natural beauty to vibrant cultural experiences, positioning it as a must-visit destination.
