Art of Heritage, led by HRH Princess Nourah Alfaisal, is dedicated to preserving and promoting Saudi Arabia’s rich cultural heritage. With a collection of over 57,000 artifacts and initiatives like Yadawi, the organization aims to empower artisans, revive endangered crafts, and connect the past with the present. Princess Alfaisal believes that the loss of heritage crafts poses a threat to national identity and emphasizes the importance of creating new markets and training programs to support cultural practitioners.