The Taiwan Tourism Administration is making a significant push at the MATTA Travel Fair in Malaysia to boost global recognition of its ‘TAIWAN HOST’ brand. This initiative aims to attract international visitors to experience the unique charm and welcoming hospitality of Taiwan’s homestays. The campaign emphasizes the mantra, “Taiwan’s most beautiful scenery is its people,” highlighting the central role of hospitality in the ‘TAIWAN HOST’ experience.
These homestays are not just places to stay; they are portals to a deeper understanding of Taiwanese culture and lifestyle. Each ‘TAIWAN HOST’ is carefully selected from legally registered properties and is managed by passionate hosts who uphold six key principles: friendliness, approachability, cleanliness, hygiene, safety, and well-mannered conduct. This ensures a comfortable and enriching stay for all travelers.
Director-General Chou Yong-hui emphasizes that staying at these homestays will be a highlight of Taiwan’s tourism offerings for 2024-2025. Currently, around 1,700 ‘TAIWAN HOST’ homestays are available across the country, with a dedicated selection catering to Muslim travelers.
To further enhance the traveler’s understanding of the ‘TAIWAN HOST’ brand, the Tourism Administration will categorize these homestays into five themes this October:
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Natural Ecology:
Immerse yourself in the breathtaking beauty of Taiwan’s natural landscapes.*
Distinctive Architecture:
Explore the unique architectural styles and historical buildings across the island.*
Cultural Exploration:
Experience the vibrant traditions, art, and festivals of Taiwan.*
Family and Pet-Friendly:
Find homestays designed for families and those traveling with their furry friends.*
Gourmet Delights:
Indulge in the rich and diverse culinary scene of Taiwan.From these categories, the Administration will select 100 top-rated homestays. They will also partner with industry operators to provide promotional deals and immersive small trips guided by homestay hosts. These trips will offer activities such as stargazing, tea tasting, music sessions, and authentic local cuisine, allowing travelers to fully appreciate the enchanting charm of Taiwan.
The ‘TAIWAN HOST’ brand represents a diverse array of exceptional homestays across Taiwan, with the Gold Award ‘TAIWAN HOST’ signifying the pinnacle of excellence. Travelers from around the globe are invited to explore Taiwan and enjoy the outstanding stays provided by these top homestays.
