The Tourism Authority of Thailand (TAT) and Traveloka, the premier travel platform in Southeast Asia, have sealed a partnership with the signing of a Memorandum of Agreement (MoA). This agreement underscores Traveloka’s dedication to bolstering Thailand’s tourism sector. Together, they aim to amplify both inbound and domestic tourism, spotlighting not just primary attractions but also lesser-known destinations.
Under the MoA, Traveloka gains the official mandate to collaborate with TAT on various fronts. This encompasses joint marketing endeavors, sustainable tourism projects, and the exchange of valuable travel insights. Moreover, the agreement grants Traveloka direct access to TAT’s headquarters in Bangkok as well as its branches, both within Thailand and internationally. Such collaboration will significantly fortify Traveloka’s contributions to Thailand’s travel industry, leveraging its extensive network and specialized knowledge.
Ms Thapanee Kiatphaibool, TAT Governor, said, “This MOA marks a strategic collaboration with Traveloka, our long-term partner who has been supporting us in promoting secondary cities and inbound travel. The agreement will enable us to expand the scope of our partnership. In addition, this enhanced partnership with Traveloka will help solidify Thailand’s position as an industry leader in moving towards experience-based and sustainable tourism. This is in alignment with TAT’s direction to elevate Thailand’s travel industry and enhance its competitive advantage.”
The latest collaborative initiative, “Unveiling Thailand’s Treasure,” in which Traveloka played a pivotal role, saw successful execution this year. This partnership further amplifies TAT’s continuous endeavors to showcase lesser-known cities and up-and-coming destinations throughout Thailand.
“Traveloka is very pleased to support the policy to drive tourism for sustainable economic growth. From January to March, the campaign ‘Unveiling Thailand’s Treasure,’ in collaboration with the TAT, was highly successful in showcasing the potential of lesser-known tourist destinations to a wider audience,” Mr. Albert Albert, Traveloka Co-founder, said.
“According to last year’s statistics, Traveloka saw an increase in domestic market sales, both in flights and accommodations, especially during Chinese New Year and Songkran festivals in Bangkok and its vicinity, as well as in major tourist provinces like Chiang Mai, Songkhla (Hat Yai), and Udon Thani. This reflects the continued demand for domestic travel, signalling positive growth for the local economy.”
TAT’s campaign has expanded the range of tourism experiences, from economic benefits to discovering new and emerging destinations. It highlights the exploration of lesser-known cities, revealing captivating ‘Hidden Gems’ that add a unique dimension to travel plans. Traveloka is strategically positioned to support this initiative, offering flights, accommodations, and local attractions through its “Attractions & Activities” section in the Traveloka app.
The international traveler market shows considerable potential, and enticing them to explore Thailand can bolster our reputation as the preferred travel platform worldwide. Moreover, Traveloka has noted a surge in domestic travel demand, particularly during the lunar new year and Songkran holidays, with Bangkok Metropolitan leading as the top domestic departure city, followed by Chiang Mai, Hat Yai, and Udon Thani. Leveraging these data-driven insights will allow both parties to understand travelers’ preferences and collaborate on promoting sustainable tourism practices that benefit local Thai communities.
“This partnership proves the robust relationship between Traveloka and the TAT. We are confident that together we can continue to promote Thailand as a world-class travel destination,” Mr. Albert concluded.
This year, TAT has aimed to generate 3 trillion Baht in revenue, with 1.92 trillion Baht expected from international tourism and 1.08 trillion Baht from domestic tourism. In the previous year, Thailand hosted 28 million visitors, resulting in a revenue of 1.2 trillion Baht.
