In the vibrant tapestry of the Arabian Travel Market (ATM) 2024, the Tourism Authority of Thailand (TAT) unveiled its captivating new initiative, ‘Amazing Thailand: Your Stories Never End,’ tantalizing travelers with the promise of unforgettable experiences. The Thai pavilion, a vibrant hub within the Dubai World Trade Center, played host to 64 esteemed exhibitors representing the diverse tourism offerings of Thailand.
This year’s ATM marked a significant milestone as TAT joined forces with the Phuket Tourist Association to showcase the enchanting island of Phuket in a dedicated zone within the Thai pavilion. The Phuket contingent comprised 26 exhibitors, showcasing the island’s allure as a haven for discerning Middle Eastern travelers. Beyond Phuket’s shores, the Thai pavilion welcomed exhibitors from Bangkok, Krabi, Pattaya, and Ko Samui, representing the breadth of Thailand’s tourism landscape.
The pavilion’s welcoming entrance beckoned visitors with a glimpse into Thailand’s captivating soft power, featuring an interactive zone and a tourism information desk staffed by multilingual personnel. Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, emphasized the strategic importance of Thailand’s presence at ATM 2024, highlighting the diverse mix of exhibitors catering to the discerning tastes of Middle Eastern travelers, particularly families, shoppers, and luxury seekers.
TAT’s presence at ATM 2024 extended beyond the Thai pavilion, with the authority leveraging the platform to introduce its new promotional theme, ‘Amazing Thailand: Your Stories Never End,’ targeting tour operators, airlines, media, and influencers. Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, elaborated on the concept, emphasizing TAT’s commitment to crafting unforgettable experiences for every traveler visiting Thailand.
To inspire travelers to weave their own unique narratives in Thailand, TAT is promoting the kingdom’s ‘5F’ soft-power pillars – Food, Film, Festival, Fight, and Fashion –旨在丰富旅游产品，为游客提供有意义的体验。在泰国，旅行者可以期待各种各样的体验，例如健康静修、探索隐藏的宝石城市以及参加世界级的活动。
2023年，泰国吸引了2800万游客，创造了1.2万亿泰铢的收入，其中来自中东的游客为651,049人，比2019年的疫情前水平增长了28%。对于2024年，TAT的目标是创造3万亿泰铢的总收入，其中1.92万亿泰铢来自国际旅游业，1.08万亿泰铢来自国内旅游业。其中包括吸引超过111万的中东游客，预计将带来超过1060亿泰铢的收入。
