Taylor Swift’s latest album, ‘The Tortured Poets Department’ (TTPD), has made history with record-breaking sales. It sold 1.6 million units on its first day, including 600,000 vinyl copies, marking one of the largest music releases in recent memory.
TTPD’s success extends beyond streaming, with a surge in traditional format sales like vinyl, CDs, and cassettes. On Spotify alone, it garnered over 300 million global streams on its debut day, setting a new record. Industry experts predict TTPD to surpass 2 million units in its first week, a feat only achieved by Adele’s ’25’ and NSYNC’s ‘No Strings Attached’ since 1991.
Part of TTPD’s success can be attributed to the resurgence of vinyl, with fans grabbing up physical copies as collectibles. The album’s various special editions with bonus tracks likely also contributed to its strong sales.
Swift’s influence extends beyond music sales; she’s also making strategic moves in the digital landscape. Despite tensions between Universal Music Group NV UMGNF and TikTok over royalty payments, Swift decided to bring her music back to the platform, using its massive reach to promote TTPD.
And it’s not just Spotify where Swift is ruling the charts. Her other albums, such as ‘Midnights’ and the re-recorded version of ‘1989,’ also made waves with significant debut streams.
