Tesco shoppers have been raving about Kate Ferdinand’s clothing collection, particularly a chic taupe sports bra and legging duo that retails for just £10 and £16 respectively. The set is said to be a nearly identical dupe for a designer set that costs £75.
The F+F activewear line also includes a range of other gym essentials, such as leggings, joggers, vests, and baseball caps, all designed by the TOWIE star. The pieces come in muted shades and start from as little as £7.
Tesco’s summer range also features an array of stylish co-ords and separates in a variety of colors. The waistcoat and trouser combo, available in several colors, is a particularly popular choice.
Supermarkets have become increasingly popular destinations for affordable fashion in recent years. Brands like F+F at Tesco, Tu at Sainsbury’s, and M&S are filling their shops with designer dupes and fashion-forward essentials that are both stylish and budget-friendly.
Celebrity endorsements have helped to boost the popularity of supermarket fashion. Zara McDermott and Kate Ferdinand have both fronted campaigns for F+F, helping to secure a loyal customer base.
The decline of the high street has also played a role in the rise of supermarket fashion. With many high street stores closing or struggling, shoppers are increasingly turning to supermarkets for their clothing needs.
Supermarkets offer a number of advantages over traditional high street stores. They are typically more convenient, with longer opening hours and a wider range of products. They also often have lower prices, thanks to their bulk-buying power.
As a result of these factors, supermarkets are likely to continue to grow in popularity as a destination for affordable fashion.
