Get ready to refresh your wardrobe! Tesco, known for its vast selection of products, is bringing back online ordering for its popular F&F clothing range after a six-year hiatus. This marks a significant change for the beloved affordable fashion brand.
According to Drapers, F&F clothing will now be available through Tesco Marketplace, which launched in June and boasts over 9,000 products spanning homeware, toys, and DIY. This means customers can conveniently browse and buy their favorite F&F items alongside a wide array of other products, all within the same online platform.
While Tesco declined to provide specifics, a spokesperson confirmed that the retailer is constantly seeking ways to enhance its online offerings for customers. This move is a welcome return for shoppers who missed the convenience of ordering F&F clothes online, especially after the closure of Tesco Direct in 2018.
This isn’t the only exciting change Tesco has made to its F&F brand this year. Earlier this month, F&F unveiled its first-ever homeware collection, F&F Home, offering stylish and affordable pieces starting from just 50p. This new range includes over 1,000 items, from glassware and rugs to soft furnishings and decorative accessories.
Focusing on a ‘versatile palette of textural whites and grounding neutrals,’ F&F Home prioritizes a calming and timeless aesthetic. The collection is sure to resonate with those who prefer a minimalist and understated approach to home decor. Donna Bridgeman, Head of Design at F&F Home, expressed excitement about the launch, emphasizing the brand’s commitment to creating long-lasting pieces that contribute to a restful and balanced home.
This news comes amidst other changes in the retail landscape, with reports of store closures and product recalls making headlines. Tesco’s move to expand its online offerings for F&F clothing demonstrates its commitment to adapting to changing consumer preferences and providing a seamless shopping experience.
