Tesla has addressed accusations of preferential treatment regarding the Cybertruck’s highly sought-after off-road lightbar. On Tuesday, a Twitter user expressed frustration, claiming they had not received the lightbar while prominent car enthusiasts like YouTuber Kyle Conner already had theirs installed. The user suggested that Tesla was prioritizing installations for affluent customers over the general public.
However, Tesla engineer Wes Morrill responded by stating that the company is scaling up production of the lightbar, and installations are being carried out in the order that vehicles were produced. Morrill explained that, for efficiency, Tesla is grouping installations by service center, leading to some out-of-order installations. He also pointed out that Conner, as an early adopter, received his Cybertruck with a very early VIN (vehicle identification number).
The Cybertruck Lightbar is a desirable accessory that can significantly enhance visibility during off-road adventures. While all owners of the Foundation Series Cybertruck variant are eligible for the lightbar, the rollout of installations has just begun. Tesla started delivering the first Cybertrucks to customers in the U.S. in late November 2023. The Cybertruck’s starting price is nearly $100,000 for the limited-edition Foundation Series, and around $80,000 for the non-Foundation Series. According to data from automotive research company Kelley Blue Book, Tesla sold 16,692 Cybertrucks in the third quarter, making it the third best-selling electric vehicle in the U.S. behind Tesla’s Model Y SUV and Model 3 sedan.
This clarification from Tesla should appease concerned customers and reassure them that installations are being handled fairly. The company’s focus on ramping up production of the lightbar indicates a strong demand for this accessory, underscoring the Cybertruck’s appeal among off-road enthusiasts.
