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Electric vehicle manufacturer Tesla has reportedly laid off its newly formed marketing team as part of broader company-wide cuts. This move signals a shift from an advertising push that was approved by CEO Elon Musk less than a year ago.
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According to a report from Bloomberg, the entire US “growth content” team has been eliminated as part of ongoing job reductions. The team comprised around 40 employees, headed by senior manager Alex Ingram. Ingram and Jorge Milburn, the team’s leader, have also reportedly been dismissed.
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The report notes that Tesla still maintains a limited number of marketing personnel in Europe. Additionally, significant layoffs have occurred at Tesla’s design studio in Hawthorne, California.
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Following the news of the layoffs, Elon Musk responded on X, stating that the company’s previous ads were “far too generic” and “could’ve been any car.”
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The news has negatively impacted Tesla’s stock price, with shares dropping by over 3% on Monday, trading around $142, levels not seen since January 2023.
