Tesla has reduced the price of its controversial ‘Full Self Driving’ (FSD) partially automated driver assist system by a third, from $12,000 to $8,000. Alternately, customers can subscribe to the feature for $99 per month.
FSD is an important part of Tesla’s future plans. It’s one of two partially automated driving systems offered by the company, with Autopilot being the older and less capable system. FSD includes features such as auto lane changes, auto parking, the ability to summon the car from its parking space, and lane keeping (Autosteer in Tesla-speak) on surface streets.
Tesla claims that ‘[y]our car will be able to drive itself almost anywhere with minimal driver intervention and will continuously improve,’ but also notes that ‘[t]he currently enabled features require active driver supervision and do not make the vehicle autonomous.’
Like Autopilot, which has been blamed for multiple deaths, there are safety concerns with using FSD. Last year, the National Highway Traffic Safety Administration forced Tesla to recall nearly 363,000 cars because the driver assist system could ‘allow the vehicle to act unsafe around intersections, such as traveling straight through an intersection while in a turn-only lane, entering a stop sign-controlled intersection without coming to a complete stop, or proceeding into an intersection during a steady yellow traffic signal without due caution.’
Despite the safety concerns and recent recall, FSD is now more critical than ever to Tesla’s long-term success. The company has no replacements for its increasingly antiquated Models S, X, 3, or Y, and it recently canceled plans for a $25,000 Model 2 EV. Instead, Tesla CEO Elon Musk has decided to double down on a plan to develop a Tesla robotaxi leveraging the FSD system.
All new Teslas come with a 30-day trial of FSD, and even at $8,000 per car, that’s a healthy extra slug of cash at a time when the company’s once-envied profit margins are shrinking faster than its quarterly deliveries. Tesla will deliver its Q1 2024 financial results tomorrow afternoon.
