## Thai Travelers Lead the Way in Tech-Savvy Travel: AI and Remote Work Dominate 2025 Plans
Thailand is emerging as a global leader in travel innovation, with its citizens embracing technology and flexibility in unprecedented ways. According to the latest SiteMinder Changing Traveller Report 2025, Thai travelers are spearheading a new era of travel, driven by AI adoption and the integration of remote work into vacation plans.
The report, based on insights from over 12,000 participants across 14 global tourism markets, highlights the remarkable enthusiasm of Thai travelers for AI. A staggering 98% of Thai travelers are eager to use AI tools for planning, booking, and enhancing their hotel stays, placing them at the top of the global rankings. This eagerness surpasses even China (96%) and India (94%), indicating a strong appetite for technology-driven travel experiences.
But the technological embrace doesn’t stop there. Thai travelers are also leading the charge in integrating remote work into their trips. A significant 68% intend to work remotely during their travels in 2025, far exceeding the global average of 41%. This trend is even more pronounced in Thailand compared to North America (34%) and Europe (31%), showcasing a distinct preference for a more flexible and blended travel style.
The ‘Everything Traveler’: A New Breed of Traveler
SiteMinder’s report introduces the concept of the ‘everything traveler’, a versatile individual who effortlessly blends modern and traditional travel preferences. This new breed of traveler seeks a seamless experience, incorporating technology, work, and leisure seamlessly into their journeys.
Thai Travelers: Where They’re Heading in 2025
For international travel, Thai travelers are prioritizing destinations like Japan (56%), China (32%), South Korea (23%), Singapore (15%), and Vietnam (14%). Within Thailand, the top destinations include Chiang Mai (59%), Pattaya-Chon Buri (57%), Hat Yai-Songkhla (34%), Bangkok (32%), and Nakhon Ratchasima (19%). This diverse mix of destinations highlights the adventurous spirit of Thai travelers.
Generational Preferences: A Look at Accommodation Choices
The report also reveals interesting generational differences in accommodation preferences. While Gen Z and Millennials lean toward hotels and resorts, Gen X travelers are more drawn to B&Bs, and Baby Boomers prefer budget-friendly accommodations. These distinct preferences provide valuable insights for travel businesses seeking to cater to specific age groups.
The Future of Travel: A Thai-Led Revolution
Thai travelers are clearly demonstrating a willingness to embrace technology and flexibility in their travel plans. As the world continues to evolve, the ‘everything traveler’ model, spearheaded by Thai travelers, is likely to become the norm. This trend presents an opportunity for tourism businesses to adapt and cater to the ever-changing needs and desires of modern travelers.
