The Tourism Authority of Thailand (TAT) has set an ambitious target of attracting 8 million Chinese tourists in 2024. This goal, however, hinges on a significant increase in seat capacity on China routes, surpassing 80% of pre-pandemic levels.
Chinese visitors have already become the leading source of foreign tourists in Thailand as of June 2024, with 3.5 million arrivals, surpassing travelers from Malaysia (2.4 million) and India (1 million). This strong showing highlights the potential for even greater growth in Chinese tourism.
The TAT acknowledges the challenge in reaching their target due to aircraft shortages and airlines prioritizing domestic flights over international routes. To address this, they are implementing a multi-pronged approach:
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Focus on Second-Tier Cities:
The TAT is encouraging Chinese carriers to operate direct flights to Thailand’s secondary cities with international airports, including Chiang Rai, U-tapao (Chon Buri), and Surat Thani. This diversification of routes would open up new destinations for Chinese travelers and reduce congestion at major airports.*
Promotional Activities:
The TAT plans to launch travel promotions and events specifically targeted at Chinese tourists. These initiatives could include special deals, cultural experiences, and incentives to stimulate demand and encourage bookings.*
Landing Fee Considerations:
The TAT recognizes airlines’ concerns about landing fees and is working with Airports of Thailand (AOT) to explore potential reductions, making it more attractive for airlines to operate flights to Thailand.*
Slot Allocation Collaboration:
Ongoing discussions between the TAT and the Civil Aviation Authority of Thailand (CAAT) aim to secure suitable landing slots for incoming Chinese flights. This ensures that airlines have the necessary access to airports to accommodate the expected surge in arrivals.With China’s Golden Week national holiday approaching in October, the TAT anticipates a significant surge in Chinese arrivals. Projections estimate at least 1 million Chinese visitors per month between October and December.
By implementing these strategies and working collaboratively with airlines and aviation authorities, Thailand aims to achieve its ambitious target and solidify its position as a premier tourist destination for Chinese travelers.
