The Tourism Authority of Thailand (TAT) has announced a strategic partnership with Freedomverse, a leading Web3 builder, to launch the ‘Discover Thailand by Amazing Thailand x Freedom World’ campaign. This collaboration introduces the Freedom World mobile application, designed to enhance community-driven travel experiences through the power of Web3 technology.
The Freedom World app, initially focusing on Koh Samui, Koh Phangan, and Koh Tao in the Gulf of Thailand, aims to stimulate travel during the Green Season (July to October 2024). The app provides a platform for travelers to interact, share information, and engage in gamified activities within the ‘Discover Thailand’ community. It features push notifications for updates and promotions, interactive maps, and community-building functionalities that allow members to chat, invite others, and connect with fellow travelers.
Local merchants and businesses participating in the campaign can contribute by offering specially curated experiences and interacting with community members. This initiative aims to position Thailand as a leading destination that seamlessly integrates technology with travel, promoting Thailand as a ‘Travel Tech’ leader.
Somradee Chitchong, Deputy Governor for Domestic Marketing at TAT, emphasized the alignment of this partnership with TAT’s strategic goals to revitalize Thailand’s tourism industry. These goals include prioritizing quality and sustainable transformation, improving tourism infrastructure, leveraging digital technology for sustainable growth, and effectively managing external risks.
Didi Wimonpun Wiboonma, Chief Communications and Marketing Officer of Freedomverse, highlighted their commitment to making technology accessible and beneficial for everyone. This collaboration in their home country perfectly aligns with their mission to co-create and expand the ecosystem, providing equal opportunities for small businesses and communities.
The ‘Discover Thailand’ campaign will involve over 50 local businesses during its initial launch, with plans to expand to other provinces in subsequent phases. This initiative aims to foster long-term relationships between business owners and tourists, reinforcing Thailand’s image as a destination for the new generation, especially digital nomads, and boosting tourism revenue to local communities, contributing to sustainable economic growth.
Freedomverse’s commitment to providing intuitive and easily adoptable technology highlights the diverse use cases of blockchain technology. By pushing boundaries and reshaping perceptions, Freedomverse aims to showcase the potential of blockchain technology in various aspects of daily life. This partnership with the TAT reflects Freedomverse’s belief in co-creation, growing the ecosystem with a mindset of abundance, and providing an even playing field for small business operators.
