Thailand is on a mission to transform 2025 into a year of music and festivities. This initiative begins with the ‘Amazing Music Festival: Over the Horizon’ in Pattaya, taking place from August 30th to September 1st. This event is a strategic prelude to Thailand’s ambitious plans for a ‘music festival year’ in 2025, aiming to attract tourists and showcase the country’s vibrant culture.
Held on Central Pattaya Beach in Chon Buri, the festival boasts a dynamic lineup of Thai talent, spanning genres from Pop to R&B and Hip Hop. Music lovers can expect performances from popular artists like Daou Pittaya, Nene Pornnappan, and YinWar, who have garnered significant followings in China. Additionally, prominent Thai artists such as The Toys, Atom, No One Else, Season Five, Mos & Bank, TwoPee, Violette Wautier, bamm, and MEAN will contribute to the musical extravaganza.
The ‘Amazing Music Festival: Over the Horizon’ is not just a standalone event but part of a larger strategy by the Tourism Authority of Thailand (TAT) to bolster tourism throughout the year. The organization has curated six major events, scheduled throughout 2024, in various destinations across Thailand. These events contribute to the government’s ‘Ignite Thailand’s Tourism’ policy, a comprehensive initiative aimed at boosting tourism through large-scale events.
Mr. Apichai Chatchalermkit, TAT Deputy Governor of Tourism Products and Business, emphasized the importance of music festivals in their marketing strategy. He stated that these events are crucial for promoting year-round tourism in Thailand and attracting a diverse range of travelers. The TAT’s music festivals are tailored to cater to a specific segment of tourists – those who appreciate music, food, art, sport, and culture. This aligns with the government’s ‘five must do in Thailand’ approach, highlighting the country’s unique cultural offerings.
Pattaya was chosen as the venue for the ‘Amazing Music Festival: Over the Horizon’ due to its established popularity as a top tourist destination. With a wide range of tourist facilities and activities, Pattaya offers an ideal setting for a large-scale music festival. The beach resort city is renowned for its stunning skyline and has been recognized by the 2024 Golden Beach Awards as one of the top 100 beaches globally, securing the 12th spot. The event is anticipated to draw visitors from both within Thailand and internationally, contributing to the country’s tourism revival.
