Thailand, Japan, and South Korea Top List of Repeat Destinations for Vietnamese Travelers

Vietnam continues to be a hot spot for travelers in Asia, with many eager to return, according to Agoda’s recent Return Visitor Ranking report. Thailand and Japan also consistently draw repeat visitors, who can’t seem to get enough of their favorite destinations.

Agoda’s survey indicates that

ease of travel

is the primary reason for repeat visits, cited by 44% of Asian travelers. The report highlights Thailand, Japan, and Vietnam as standouts that attract returning visitors. For Vietnamese travelers, a single trip to Thailand is rarely enough, with a staggering 75% expressing their desire to revisit.

Based on this month’s Agoda survey, Thailand, Japan, and South Korea topped the list of repeat destinations, followed by Singapore and China. Among Vietnamese respondents,

adventure

drives nearly 47% of their travel decisions, while

culinary delights

and

arts and cultural experiences

motivate 39% and 26%, respectively.

The survey revealed that 64% of repeat visitors have visited their top destinations between one and three times in the past decade. A remarkable 8% have made 10 or more visits to their favorite spots.

Vietnamese travelers cite

ease of travel

,

exceptional cuisine

, and

convenient locations

as the top reasons for visiting Thailand, Japan, and South Korea.

Safety

,

cleanliness

, and

positive past experiences

also play a crucial role in their decision to return.

Agoda’s Return Visitor Ranking survey, conducted between August 1 and 19, 2024, gathered responses from over 4,000 participants across 10 Asian markets. These findings highlight the importance of appealing destinations for travel experiences, whether it’s the allure of the new or the comfort of the familiar.