Thailand’s Central Pattana plc is set to transform the holiday season with its spectacular “The World’s Great Celebration 2025” campaign. Running from November 1st, 2024 to January 5th, 2025, this nationwide initiative promises an immersive and enchanting experience for both locals and international tourists. With a significant investment of 700 million baht, Central Pattana is creating a festive wonderland across its shopping centers. This year’s festivities include the country’s first-ever Santa Village Themed Park Experience, an innovative Art Toy Christmas showcase, dazzling light displays, and unique cultural celebrations. This immersive event is perfectly timed to capitalize on the increasing popularity of experiential travel and festive celebrations, making it a highly attractive proposition for the tourism sector in Thailand. The campaign is expected to attract a significant number of visitors, boosting both tourism revenue and the economies of the regions involved. The addition of meet-and-greets with Santa Claus, from Finland, and six new whimsical characters created by Thai artist SANDIER adds a unique and personal touch to the celebrations. This blend of international and local elements ensures broad appeal to a wide audience. Central Pattana’s commitment to showcasing Thailand’s rich cultural heritage is evident in the eleven Local Pride Christmas Trees, each representing a different region and its unique cultural traditions. These trees, in addition to similar displays at locations such as Hat Yai, Khon Kaen, Korat, Samui, and Chiang Mai, provide a vibrant visual tapestry of Thailand’s diversity. The inclusion of these culturally specific elements ensures a deeper connection with local audiences and a richer experience for tourists, supporting the broader objectives of cultural preservation and tourism promotion. Adding to the international appeal, Central Pattana is offering international visitors exclusive privileges, including a festive-themed Welcome Package valued at up to 10,000 Baht and complimentary gifts with qualifying purchases. These incentives are designed to attract a substantial number of international visitors. The “World of Light” display, featuring three breathtaking 6-meter Flying Angels, is inspired by London’s Regent Street, offering a stunning visual spectacle that promises to be a major draw for visitors and capture many social media moments, in line with current online trends. The collaboration with the Tourism Authority of Thailand (TAT) further highlights the event’s significance and aligns with the nation’s tourism goals. This strategic partnership provides wider exposure and recognition, enhancing the event’s overall success and reach. From CentralWorld Bangkok to Central Phuket and beyond, “The World’s Great Celebration 2025” is poised to become a must-see holiday event. Central Pattana’s impressive investment and commitment to an immersive and culturally rich experience are expected to position Thailand as a prime holiday destination, enhancing its reputation on the global tourism stage.
