## Thailand’s Exhibition Industry Summit 2024: A Global Hub Emerges
Thailand’s Exhibition Industry Summit 2024, hosted by the Thailand Convention and Exhibition Bureau (TCEB), proved to be a resounding success, cementing the country’s position as a prime contender in the global exhibition landscape. This exclusive event brought together top executives from leading exhibition organizations across Europe and Asia, all captivated by Thailand’s remarkable potential as an ideal exhibition hub.
The Summit, themed “See Tomorrow Now,” focused on showcasing Thailand’s world-class infrastructure, innovative vision, and supportive government policies. Attendees were eager to explore the wealth of opportunities offered by the Thai market, with many expressing interest in expanding their networks with local partners and leveraging exhibitions as a springboard for growth.
A Government Committed to Growth
During the Summit, TCEB, under the leadership of Deputy Prime Minister and Minister of Digital Economy and Society Mr. Prasert Jantararuangtong and TCEB Chairman Dr. Pasu Loharjun, hosted a courtesy visit with Prime Minister Ms. Paetongtarn Shinawatra. The Prime Minister reiterated the government’s unwavering commitment to fostering a thriving business sector in Thailand, with a particular focus on positioning the country as a premier exhibition destination. She unveiled a strategic plan to establish a “One-Stop Service System” to streamline exhibition activities, aiming to promote innovation and drive sustainable economic growth.
Highlighting Key Industry Trends
The Summit also delved into crucial trends shaping the future of the exhibition industry. Attendees were presented with valuable insights and strategies to adapt to the ever-evolving needs of the market. Three key trends emerged as critical drivers of competitiveness:
1.
Personalized Services:
As work-life balance gains importance, exhibitions must offer unique experiences tailored to the evolving lifestyle demands of attendees. This includes providing essential amenities, such as robust telecommunications infrastructure, to ensure seamless connectivity.2.
AI-Driven Solutions:
The adoption of AI-driven solutions, including Big Data management and real-time translation services, was strongly encouraged. These technologies hold immense potential to streamline operations and enhance the overall attendee experience.3.
Strategic Venue Choice:
The Summit underscored the significance of selecting venues that not only boast excellent facilities but also create a welcoming and engaging atmosphere. Thailand’s advanced infrastructure, rich offsite experiences, and renowned hospitality perfectly align with this trend, making it a compelling choice for hosting successful exhibitions.Sustainable Practices and Cultural Integration
TCEB demonstrated its commitment to sustainability by employing hybrid and electric vehicles for delegate transportation, incorporating locally sourced ingredients in gala dinners, and minimizing food waste. This commitment to environmental responsibility reinforces Thailand’s reputation as a conscious and responsible destination.
Furthermore, the Summit showcased Thailand’s vibrant culture through traditional art-inspired décor, authentic Thai cuisine, a Khon mask performance, and an interactive puppet show. This seamless blend of business and culture created a truly memorable experience for attendees.
A Bright Future for Thailand’s Exhibition Industry
Following the resounding success of the 2024 Summit, TCEB projects that approximately 60 new international exhibitions will be hosted in Thailand over the next three years (2025-2027), generating an estimated 7.4 billion baht in revenue and attracting 426,000 local and international attendees. The economic impact from exhibition-related travel is expected to contribute 11.6 billion baht to the Thai economy. These projections clearly demonstrate the immense potential of Thailand’s exhibition industry and its significant contribution to the country’s overall economic growth.
The 2024 Exhibition Industry Summit solidified Thailand’s position as a leading exhibition destination, highlighting its strengths in infrastructure, government support, and cultural appeal. The event offered valuable insights into the evolving trends in the exhibition industry, empowering stakeholders to navigate the future with confidence and innovation.
