The Digital Economy Promotion Agency (depa) in Thailand has successfully launched the ‘UNSEEN i See The Show Reel,’ a digital content contest designed to promote Thailand’s diverse tourist destinations and regional attractions to a global audience. The initiative aims to captivate international visitors and encourage them to discover the hidden beauty of Thailand.
The contest exceeded expectations, receiving over 300 submissions from passionate creators. Among Thai participants, TikTok proved to be the preferred platform for sharing their unique travel experiences. Khon Kaen and Chonburi, two provinces brimming with cultural and natural attractions, emerged as the most frequently showcased destinations.
Asst. Prof. Dr. Nuttapon Nimmanphatcharin, President/CEO of depa, emphasized that the ‘UNSEEN i See The Show Reel’ is a continuation of the agency’s successful CONNEXION and Thailand Digital Tourism projects. This initiative plays a crucial role in fostering the growth of travel influencers and review creators, while also highlighting Thailand’s captivating attractions and products to a wider global audience.
The contest not only encourages international tourism but also showcases the remarkable talent of Thai citizens in producing high-quality digital content. These creators effectively communicate Thailand’s unseen treasures and hidden gems, captivating international audiences and inspiring them to embark on their own exploration of the country’s rich culture and diverse landscapes.
With the success of the ‘UNSEEN i See The Show Reel,’ Thailand is poised to welcome travelers from around the world, inviting them to delve into its hidden gems and experience the distinctive charm and beauty of each region. The contest’s impact extends beyond showcasing stunning locations; it also highlights the potential of digital content to promote tourism and enhance Thailand’s international standing.
