Independent filmmakers are aiming to launch a new film market and entertainment industry convention in Los Angeles this October, as the American Film Market (AFM) prepares to move to Las Vegas.
The American Film Convention (AFC) will take place October 15-17, 2024 at Magic Box in Downtown Los Angeles and will feature a market, auction, conference, product and service showcase, workshop, talks and addresses, pitch fest, networking event, and filmed and live entertainment.
Organizers hope to fill the gap left by the departing AFM and expect to draw about 5,000 delegates in its first year. The event’s website launches tomorrow and it already has a presence across major social media platforms.
Indie filmmaker Jon Fitzgerald, who co-founded the Slamdance Festival and was Festival Director of AFI and Santa Barbara, will serve as Director of Workshops and Conferences.
Organizers said funding is in place and comes from industry sources, individuals, and producers. It’s unclear if the event has buy-in from any major film companies so far.
The AFC is intended to be a more inclusive forum for the film industry, with a focus on innovation and collaboration. Organizers hope to attract filmmakers of all levels, from seasoned professionals to aspiring talents.
Pricing for the event starts at $325 for an early bird pass and $3,250 for exhibition space.
The AFM will take place in early November at the Palms Casino Resort in Las Vegas. The AFM is backed by industry body IFTA, which is unlikely to be perturbed by today’s news.
