The Austrian jacket, or ‘Trachten,’ has journeyed from its functional origins in the Alps to a coveted status in the world of high fashion. Originally crafted for resilience against the harsh mountain weather, its wool construction, intricate embroidery, and stag horn buttons once symbolized its rural roots. Over time, these elements have been reinterpreted and elevated, transforming the jacket into a symbol of refined style.
During the 20th century, the Austrian jacket began to infiltrate elite circles, becoming a staple in European ski resorts and country estates. This shift in perception coincided with the rise of ‘old money’ style, a sartorial aesthetic that values discretion and understated sophistication.
Old money style prioritizes timeless pieces that exude quality and longevity, rather than ostentatious displays of wealth. The Austrian jacket perfectly embodies this philosophy: its simple yet refined design makes it an ideal choice for those who appreciate tradition and exclusivity.
Unsurprisingly, fashion houses like Loro Piana and Brunello Cucinelli have embraced this timeless garment for the Fall/Winter 2024-2025 season. They’ve presented their own interpretations, preserving the jacket’s essence while adapting it to modern life with lighter fabrics and neutral colors. These updates allow the Austrian jacket to seamlessly transition from city streets to countryside escapes.
Integrating this iconic piece into your wardrobe is surprisingly simple. The key lies in embracing the jacket’s inherent elegance and pairing it with classic tailoring. Consider pairing it with wool trousers or midi skirts, and complete the look with loafers or equestrian boots. Earthy tones like moss green, brown, and gray will enhance the aristocratic aura that defines old money style.
While this aesthetic is known for its enduring classics, the Austrian jacket embodies the concept of functional luxury. Its ability to adapt to the times without losing its core identity makes it a key piece that transcends fleeting trends.
This fall and winter, embrace the Austrian jacket’s enduring appeal and elevate your wardrobe with a touch of timeless sophistication. Reimagine your childhood memories of cozy jackets and explore the world of classic elegance, perhaps adding a touch of unexpected flair with maxi gold earrings or a vibrant silk scarf. The Austrian jacket is back, and so is our nostalgic side, ready to embrace a new era of refined style.